You’re a dentist, and you understand that your practice is only as good as the patients you treat. You want more of them, but how can you get them? Let’s figure out how to gain more patients, serve your community, and boost your bottom line! Here are ten dental marketing strategies to help your clinic gain more new patients.
Improve the Professionalism of Your Website
One of the most effective ways to attract new patients is to update your website. In fact, the average dentist spends around $6,000 on marketing each year, with just about 15% of that going toward website improvements. If you don’t already have one, have one created as soon as possible.
The homepage is the first thing people see when they visit your website. It serves as the entry point for all of the information about your clinic and the services you provide, so it must be clean, organized, and professional.
A well-designed website can help you attract more patients by:
1) Sending the message that you’re trustworthy and reliable—they’re more likely to trust someone who appears to know what they’re doing!
2) Informing prospective clients about the type of service they may expect if they choose your practice over another option in their neighborhood (which might not be as well-designed).
3) Demonstrating how much research went into generating this specific piece of information (like an article on our blog). This demonstrates to potential patients that we have made an effort to ensure that everything we write here makes sense—and hence reflects favorably on us as experts.
Utilize Social Media
If you aren’t already including social media in your marketing strategy, now is the time to start! Social media is an efficient approach to reaching out to potential customers and raising brand exposure. It’s also free for most businesses, and anyone with a computer and an internet connection can use it. If you want to gain new dental patients without spending thousands of dollars on advertising, this could be the solution.
1. Social media is both free and simple to use.
2. Social media allows you to reach those who may not be aware of your existence or who are not looking for a dentist at all.
3. Social media allows you to tell your message in a more conversational tone than traditional advertising approaches such as TV advertisements or billboards in the middle of town (these can actually be quite expensive).
4. Social media allows patients and potential patients to interact with you directly on their own time and in their own way—no need to wait for the next commercial break or pass by your billboard!
Use Patient Reviews and Testimonials
Patient reviews and testimonials are an excellent approach to attracting new dental patients since they demonstrate the trustworthiness of your practice.
For one reason, patients enjoy reading about other people’s experiences with you and can use such reviews to decide whether or not to visit your practice. It’s also a fantastic way for individuals who don’t know you well to decide whether or not to come in for an appointment because the reviews will tell them how previous patients have felt about you and your staff.
It’s critical to include patient testimonials on all of your marketing materials, including your website and social media profiles, so that new patients can find them quickly and easily when researching your clinic.
Optimize your Website for SEO
Your dental website is the first point of contact for patients who are looking for a new dentist. It’s also an opportunity to show off your practice, and make sure that you stand out from the crowd.
Optimizing your dental website for SEO is an essential step in getting new patients. It helps people find your website when they search for dentists in your area, so that you can be the first name on their list. If you don’t optimize your dental website, you run the risk of being buried under other results—leaving potential patients to go elsewhere.
The good news is that optimizing your dentistry website does not have to be difficult or costly! In truth, there are several things you can do to increase your chances of receiving more attention from search engines like Google and Bing:
– Incorporate keywords into the title tag and other meta descriptions.
– Incorporate keywords into page titles and subheadings.
– Use ALT text to optimize photos (for SEO purposes)
Bonus point! Participate in the Local Community
Your neighborhood is so much more than just your neighbors. It’s also where you went to school, where you work, and where you hang out with your pals. That’s why we believe it’s critical for dentists to be involved in their communities—not only to ensure that people have access to decent dental care, but also because it’s a fantastic way to grow your practice.
Here’s how it’s done:
1. Participate in local community events and activities. You can provide free dental care to participants or simply show your support.
2. Meet with local organizations dedicated to improving children’s health (or adults). If they bring their children in with an appointment card from this organization, give them a discount on dental care.
3. Participate in fundraisers by donating money or goods (such as toothpaste) at events such as marathons, bake sales, and so on. You may even provide complimentary cleanings to individuals who donate or participate in the fundraising!
To help improve your local search engine optimization, follow these tips or contact Spot On Dental SEO if you would like us to take care of your SEO.